Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era


Brand.Media.Strategy.Integrated.Communications.Planning.in.the.Digital.Era.pdf
ISBN: 9780230104747 | 256 pages | 13 Mb

Download Brand Media Strategy: Integrated Communications Planning in the Digital Era



Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young
Publisher: Palgrave Macmillan


From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.

MORE EBOOKS:
The Janissary Tree download pdf
Download ebook: Adobe Dreamweaver CS4 on Demand
Accelerator Physics ebook download







Tags: Brand Media Strategy: Integrated Communications Planning in the Digital Era ebook pdf djvu epub
Brand Media Strategy: Integrated Communications Planning in the Digital Era download pdf epub djvu
Download Brand Media Strategy: Integrated Communications Planning in the Digital Era free ebook pdf
Read Brand Media Strategy: Integrated Communications Planning in the Digital Era online book
Brand Media Strategy: Integrated Communications Planning in the Digital Era cheap ebook for kindle and nook
Brand Media Strategy: Integrated Communications Planning in the Digital Era download book
Antony Young ebooks
Brand Media Strategy: Integrated Communications Planning in the Digital Era download pdf rapidshare mediafire fileserve 4shared torrent